Làm cho các trang web của bạn được lập chỉ mục bởi Google (hoặc bất kỳ công cụ tìm kiếm lớn nào khác) là cực kỳ quan trọng. Các trang không được Google lập chỉ mục không thể xếp hạng. Khi trang web của bạn không được lập chỉ mục, điều đó có thể trực tiếp có nghĩa là Google có thể không thích trang của bạn hoặc không thể dễ dàng thu thập dữ liệu trang đó. Vì vậy, nếu số lượng trang được lập chỉ mục của bạn bắt đầu giảm, điều này có thể có nghĩa như sau:
- Google cho rằng các trang trên trang web của bạn không liên quan
- Các trang web của bạn bị phạt
- Google không thể thu thập dữ liệu các trang của bạn
NỘI DUNG TÓM TẮT
Dưới đây là 3 lý do quan trọng khiến trang web của bạn index chậm
Thời gian tải trang chậm
Tải trang là một yếu tố cần thiết trong việc lập chỉ mục của một trang. Nếu dịch vụ gặp phải thời gian chết thường xuyên, thì nó có ít cơ hội được lập chỉ mục nhất.
Bạn nên đảm bảo rằng thời gian tải trang là 200 trạng thái tiêu đề HTTP. Có tốc độ tải trang nhanh có nghĩa là trang web có nhiều cơ hội được Google lập chỉ mục hơn .
Vấn đề nội dung trùng lặp
Có vấn đề về nội dung trùng lặp thường dẫn đến giảm chỉ mục của trang web. Điều này chủ yếu xảy ra vì việc khắc phục vấn đề nội dung trùng lặp thường liên quan đến việc triển khai các thẻ chuẩn, chuyển hướng 301, không có thẻ meta chỉ mục, robots.txt, v.v., dẫn đến giảm các URL được lập chỉ mục.
Thay đổi cấu trúc URL
Đôi khi thay đổi trong CMS hoặc lập trình phụ trợ hoặc cài đặt máy chủ thường dẫn đến thay đổi trong miền, miền phụ hoặc thư mục, do đó có thể thay đổi URL của trang web. Điều này thường dẫn đến giảm chỉ mục của trang web. Các công cụ tìm kiếm có thể nhớ các URL cũ vì chúng không chuyển hướng đúng cách. Điều này dẫn đến các bài viết trên web chậm được lập chỉ mục.
Do đó, ba lý do được đề cập ở trên cung cấp một cái nhìn toàn diện về các yếu tố chính dẫn đến giảm chỉ mục trang web.
Cách để Google thu thập dữ liệu trang web của bạn nhanh hơn
- Sử dụng các phương pháp tìm và sửa tất cả các lỗi.
- Đảm bảo rằng trang web của bạn nhanh.
- Thêm một sơ đồ trang XML vào trang web của bạn và gửi nó đến các công cụ tìm kiếm.
- Nếu tất cả những điều đó không cải thiện được tốc độ thu thập thông tin của bạn, hãy bắt đầu xây dựng liên kết!
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